As one who has spent a lifetime trying to motivate people, I can testify that we could all benefit greatly by sitting back and learning the facts about human motivation. A good friend who has recently been catapulted unwillingly into command of a significant enterprise revealed a common assumption about motivation. Basically, the only tool at her disposal was performance bonuses -- carrots. As a manager of a small company, I fumbled for years, trying to understand the motivations staff, clients and prospects. As a parent, I faced the common problem of finding a way to "build a fire" under a pair of teenagers. I frequently got it wrong. This book would have changed everything ... " Beyond Pleasure and Pain " is an exhaustive review of what we know about human motivation, on the basis of more than a century of experimentation. It turns out that most of us have no idea how motivation works. But it's not a dark mystery. On the basis of massive evidence, Higgins show...