Whatever Happened to the Meme?

The idea of the meme was invented by Richard Dawkins and hammered into its most robust form by Daniel Dennett. It is an extended analogy that claims that human ideas are somehow like genes and have their own process of evolution independent of the evolution going on in their "hosts", the human race.

It's an attractive idea and it works well as a rhetorical device, especially the way that Dawkins and Dennett use it to attack religion as an infection of the brain. True believers in "memetics" claim that all of human thought is "infection" by memes - a strong claim that memetics is a fundamental explanation of mind. Memeticists claim that the brain is a "meme machine".

The problem comes when you try to apply memes outside of the examples trotted out by the "founders". Personally, I can't figure out what a "meme" is. The old words of ideas, doctrines, theories and especially paradigm seem perfectly serviceable and don't easily translate themselves into "meme talk".

It is worth noting that respected investigators of "mind", such as Hofstadter, bypass the idea of "meme" entirely in spite of being on cordial terms with the founders of the idea. For them, it's not just a wrong idea but one not worth mentioning. "It's not even wrong".

It looks like the basic "atom" of thought, especially linguistic thought (the inner voice), is the analogy, as worked out in "Surfaces and Essences". If we start with this idea, memes must be some kind of "extended analogy" or complex of analogies. However, our mental "analogy computers" process the tangle of analogies in language at lightening speed and mostly below our level of awareness. This doesn't line up well with the "meme" idea, where it seems to be assumed that people can be "talked out" of memes (disinfected) by conscious, logical argument.

In fact, analogy processing is buried in language itself and not the "memes" that have somehow "infected" our minds. If the infection is to be found at all, it is to be found in the language, not the brain. But the analogy of infection breaks down when we study language in general, not the cherry-picked poster children of memetics. For the most part, the analogies that underlie language are benign and somewhat inevitable, given the need to "boot strap" our language from almost zero. The example of "under-stand" comes to mind. How is standing under related to "understand". If you think about it, it makes a lot of sense. Maybe it's a "meme" but do we need the "meme" idea to make sense of it? Does it make sense to think of this analogy as "surviving" on its own according to some pseudo-Darwinian principles, rather than its roots in human experience? What does "memetics" add to our understanding?

Hofstadter's concept is that some analogies are better than others. They are the "essential" analogies, the ones that come closest to isomorphic mappings between one situation and another. This would seem to claim that is the truth or at least "usefulness", not "survival of the fittest" that makes some ideas prevail over others in the long term. I'd go further and claim that it is our hard-wired preference for symmetry that makes one idea seem better than another. This comes pretty close to common sense about the matter. Is memetics providing a meaningful challenge to common sense?

There is a human tendency to regard people who disagree with us as being "infected", insane and impervious to logic. We are the logical ones. They are ignoring the evidence. Especially when seen in its early forms (attack against religious thinking), memetics is simply a put-down of of stupid people who fail to appreciate the majestic logic and superior mind of Richard Dawkins. Dennett smoothed over the rough edges and gave us some real insight about where "memes" come from, such as the idea that no person needs to "have" an idea, such as the great idea of evolution. But in defending the meme, Dennett has basically moved beyond it. Dennett's memetics doesn't need memetics.

Is there anything we can understand using memetics that can't be understood without it? As it has been said of Freud: "What  is true isn't new and what is new isn't true".

Wrong theories provide special insight by providing us with a new perspective on the problem, like footholds as we climb the mountain, to be used for a moment then discarded.

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