Strategy 2020-01-13

By Wayne Brown
I have been down this road before: inspired to write a book.

The conclusions I came to before seem relevant.

For one thing, any book is a lot of work - years of focused effort. At the end of it, the book may or may not be published. If it is self-published, it may attract a dozen readers who may or may not actually get all the way to the end or understand any of it.

On the other hand, a podcast, e-book or well-designed blog can easily out-perform a self-published book in terms of reaching people (economics are irrelevant - authors get rich at about the same rate as lottery ticket buyers).

Another consideration is that, to rise up to an appropriate level of quality, I can't do it on my own. An editor or collaborator is essential in the long run.

Just sayin'

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